Clothing and uniforms can be branded for Umicore employees in their work environment, following all safety regulations in place. Also clothes for special occasions like sport events where Umicore employees compete are part of this guideline.
Please reach out to the Group Communications branding team in case you would like to check on branding coherency before ordering new clothes & uniforms.
Logo placement
The Umicore master logo (without strapline) should always be located on the upper left chest section, or the ‘heart’ location, on all uniforms or clothing items.
If a logo can be placed on the back of an article, it should have a large and central position. When possible, choose uniforms or articles of clothing that have front and back logo placement available.
It is often the case that working clothes have similar and fixed models on which you can only add the logo. Refer to the use of colors section to choose the right logo for each article of clothing, and ensure the Umicore logo is prominent and readable.
If, in an exceptional case, clothing gifts are prepared, use the logo placement on the upper left chest only. Please follow the guidelines on Branded Gifts.
Use of colors
Choose colors that are contrasting and complement each other. For light-colored articles, including fluorescent colors, use the black Umicore logo to increase visibility. For darker articles, such as a blue uniform, use the white Umicore logo. Colored logos should not be used against dark backgrounds. For white articles of clothing – typically only used for t-shirts – use the black or colored Umicore logo. The use of a black logo in these instances will reduce cost. The colored Umicore logo can be used to increase brand awareness and recognition.
Embroidery is most of the time only possible in one color. When choosing embroidery for white articles, use the black or blue Umicore logo. If the supplier is able, you can choose the two-colored version.
Branded vests
For Umicore vests, two options are available. Site vests for Umicore employees should be presented in yellow with black logos. Logo placement should be consistent with all other articles, using the heart placement on the front and the larger, central placement on the back.
For visitors, vests in other colors, such as orange, should be available for wear. These vests should have the text “VISITOR” on the back, clearly legible in black in the lower central placement.
Branded clothing
When producing branded clothing for special events please use the design package that is available on our Brand Assets Bank
Sustainable Supplier
We recommend working with sustainable textile producers who are aligned with Umicore’s sustainability goals and mission: “materials for a better life”. The textile producer should be committed to the 3Rs production principles – Reduce, Reuse, and Recycle – as well as other sustainability standards such as:
- Sustainable water usage
- Greenhouse gases reduction plans
- Responsible use of fabrics
- Use of clean chemistry