In this chapter we define the signage systems. To ensure consistency across all different shapes and sizes, use the examples as guidance when creating the design and follow the graphic identity guidelines in place.
In order to guarantee a uniform and branded appearance, planning of signage must be registered with Group Communications - Trade Shows, Exhibitions and Events team, located in Germany, Hanau.
On-site signage
Welcome posts & Guiding posts on-site
- The logo should always be at the top of the sign, centered as shown in the design file.
- On white or silver, metal finished material the information is printed in Umicore blue for optimal legibility.
- On the gradient background the information is to be printed in white.
- All text should be set in the corporate font: Open Sans.
- Always ensure size of information is appropriate for particular sign type as shown in the measurements.
Orientation Systems
Orientation systems should be easy to understand and simple to produce. No logo is needed for orientation systems within buildings.
Frequent used is an orientation system with changeable modules. Metal surfaces with permanent inscriptions (on top and below) are complemented with change modules for paper inlays. The user can print this informations and change when required. These systems could use the logo if necessary and follow the general guidelines.
In case of doorplates, they should fit in the existing orientation system of the building. Therefore it is very flexible in the design. Use the Umicore typeface Open Sans and follow the mentioned guidelines. The material can be metal, plastic or paper.
Building signage
For a good long-distance effect the logo will be attached to the building – in white, black or colored – according to the architectural circumstances. Please ask the responsible facility manager what is possible, regarding local laws, industrial site rules, architectonic specifications and structural conditions concerning size, wind-protection, color, surfaces and coatings.
Specifications
- Application on large surfaces: Minimum clear space area to the right is one width of the sign, and to the bottom is threefold x-height
- At small areas: the logo requires a minimum rim of 2/3 x-height
Flags
Please find here some examples:
Measurement & Design files
Look out for the Measurement & design files within our Brand Assets Bank:
As a first time user of our Brand Assets Bank you will need to register here. Once registration is completed, the right access levels will be granted. If you have questions or need assistance please contact brandassetsbank@umicore.com.