Roll-ups are often used to represent Umicore and are easy to transport. They should align with all key layout principles. Keep the material simple. It should be clear, readable and self-explanatory so it can be used as a stand-alone.
Use of elements
Roll-ups should always use the Umicore logo. The position and size of the logo should follow the guidelines in place.
- Respect the exclusion zone of the logo
- Use gradients and graphical block shapes to highlight content and organize information while maintaining clarity and brand identity
- Do not use the gradient as full-colored background
- Place text and graphical elements within the grey area, as shown in the design file
- Take into account the brochures spread - layout grid if placing text
- Text and information can be left- or right-aligned, tied to the 10grid system. In case one central graphic element is used the headline and text might also be aligned to the center
- Blank space is important for layout
- Use imagery that aligns with Umicore’s brand and follow the photography guidelines
- Umicore icons can be a good way to illustrate the message
- Position key information in the upper two-thirds of the roll-up, as the lower third will be less visible or go unnoticed
- End the roll-up with the website information and/or a QR Code, left aligned
Use of font
- Use the typface Open Sans
- For headlines the font should be Open Sans, Light.
- No underlined text should be used and italic text should be limited
- Not more than 3 font sizes should be defined per Roll-up. The largest font should be reserved for headings
- Your roll-up should be readable. Therefore, use font sizes that are large enough, also take care when choosing the position and color
Use of colors
- The primary color palette should always be given priority as one of main elements of the brand's identity
- Choose background and foreground colors that are contrasting and complement each other
- Make sure you use colors that are clear and legible
- We advise to use Pantone 369 C or a darker shade of green for background with white text for legibility
- The white Umicore logo should be used on a colored, or picture background. Always make sure that it is perfectly readable.
Measurement & Design file
Look out for the Measurement & Design File within our Brand Assets Bank:
As a first time user of our Brand Assets Bank you will need to register here. Once registration is completed, the right access levels will be granted. If you have questions or need assistance please contact brandassetsbank@umicore.com.