Brochures

Brochures are for public-facing materials and must clearly communicate Umicore’s brand.

Cover

Follow Umicore’s key layout principles for brochure covers.

Front cover

• Use the Umicore logo on the front cover. Logo position and size are specified in the  Design File
• Select imagery that reflects the brochure content and aligns with Umicore’s photography guidelines
• Include a caption for the cover image when relevant
• Use graphical block shapes to highlight essential messages, quotes, or images
• Headlines can start at any Y-line but has to stay in the grey zone
• Headings and subheadings must be clear, legible, and left/right justified
• Choose Umicore blue, black, white or the gradient style for Head and Sub-headings based on the background image or color
• The gradient style may be applied as typeface color 
• Do not use the gradient as full-colored background

Picture Block Shapes

• The size of the pictured block shapes should not exeed 50% of the page surface. If it is taking more space, use the full page background option.
• Design the block shapes according to your needs. Make sure they help to tell the image story.
• Do not use more than 5 boxes per page.

Back cover

The back cover should complement the front cover.

• Display only the appropriate Umicore address, right-aligned
• Place the website left-aligned, aligned with the logo on the right
• Do not use imagery on back covers, except for product sheets
• Do not use the gradient as full-colored background
• A corporate execution of the “More. Better.” construct may be included

Brochure spreads

Combine photography, typography, icons, graphical elements, and the secondary color palette to create a distinctive style for corporate, business, and product spreads. Adjust the use of these elements to suit different brochure types.

• All text must be left/right justified, regardless of column count.
• Use layout grids with discipline to maintain a consistent style across Umicore brochures.

Spreads - layout grids

Most brochures use body text in two or three columns. A flexible layout grid has been developed for these formats that also follows our key-layout prinicples.

Apply graphical elements and organize content based on this system, regardless of page orientation (portrait, landscape, or square).

Spread typography

Brochure typography should be simple, clear, and harmonious with other design elements. Follow the Measurement & design files. 

Please find her some options for text sizes:

Headline / Title options

• Extra large title: Open Sans Light - Regular, size 40pt - 44pt leading
• Large title: Open Sans Light - Regular, size: 36pt - 38pt leading
• Medium title1: Open Sans Light - Regular, size: 28pt -32pt leading
• Medium title2: Open Sans Light - Regular, size: 24pt - 28pt leading
• Small title: Open Sans Light - Regular, size: 20pt - 24pt leading
• Extra small title: Open Sans Light - Regular, size: 16pt - 18pt leading

The extra large / large title option should only be used for short titles (max. 3 lines). In case the title is longer choose a smaller option.

Subtitle options

• Extra large subtitle: Open Sans Semibold- Bold, size: 18pt - 21pt leading
• Large subtitle: Open Sans Semibold- Bold, size: 16pt - 18pt leading
• Standard subtitle: Open Sans Semibold- Bold, size: 10pt - 15pt leading
• Small subtitle: Open Sans Semibold- Bold, size 9pt -13pt leading

Intro text 

• Standard intro text: Open Sans Light - Regular, size: 10/14pt
• Large intro text: Open Sans Light - Regular, size: 14/18pt

Body text options

• Size: 8 pt - 11,6pt leading - Open Sans Light
• Size: 8 pt - 11,6pt leading - Open Sans Regular
• Size: 8 pt - 11,6pt leading - Open Sans Semibold
• Size: 8 pt - 11,6pt leading - Open Sans Bold

Advertising text size:

• Size: 9 pt - 13pt leading - Open Sans Light
• Size: 9 pt - 13pt leading - Open Sans Regular
• Size: 9 pt - 13pt leading - Open Sans Semibold
• Size: 9 pt - 13pt leading - Open Sans Bold

Small body text options

• Size: 6,5 pt - 8,5pt leading - Open Sans Light
• Size: 6,5 pt -8,5pt leading - Open Sans Regular
• Size: 6 pt -8pt leading - Open Sans Light
• Size: 6 pt - 8pt leading - Open Sans Regular

Bold text

For bolding text we advice using Open Sans Semibold in black color.

Links

Links are underlined and use the Umicore blue color.

Spreads - photography and illustrations

• Use photography and illustrations throughout spreads in graphical block style
• Avoid placing large amounts of text or graphic elements on top of photography

Design files

To download our design files please follow this link to our Brand Assets Bank: 

Design files

As a first time user of our Brand Assets Bank you will need to register here. Once registration is completed, the right access levels will be granted. If you have questions or need assistance please contact brandassetsbank@umicore.com.