Posters are a one-page execution and should align with all key layout principles. Keep the material simple. It should be self-explanatory. Always ensure that the content should look and feel professional. Therefore, avoid blurred and pixelated images.
Use of elements
Posters should always use the Umicore logo. The position and size of the logo should follow the guidelines in place.
- Respect the exclusion zone of the logo
- Use gradients and graphical block shapes to highlight content and organize information while maintaining clarity and brand identity
- Do not use the gradient as full-colored background
- Place text and graphical elements within the grey area, as shown in the design file
- Take into account the brochures spread - layout grid if placing text
- Text and information can be left- or right-aligned, tied to the 10grid system. In case one central graphic element is used the headline and text might also be aligned to the center
- Blank space is important for layout
- Use imagery that aligns with Umicore’s brand and follow the photography guidelines
- Umicore icons can be a good way to illustrate the message
- Add the website information and/or a QR Code, left aligned
Use of fonts
- Use the typface Open Sans
- For headlines the font should be Open Sans, Light
- Text can be placed according to the brochure spread - layout grid and split into 2 or 3 columns
- Font sizes should be readable and large enough taking into account lay-out and color — at the very least 18 pt for body text and the largest font for main headings. No more than 4 different font sizes should be defined per Poster
- No underlined text should be used and italic should be limited
Use of colors
- The primary color palette should always be given priority as one of the main elements of the brand's identity
- Choose background and foreground colors that are contrasting and complement each other
- Make sure you use colors that are clear and legible
- We advise to use Pantone 369 C or a darker shade of green for background with white text for legibility
- The white Umicore logo should be used on a colored, or picture background. Always make sure that it is perfectly readable
Design File
To download our Measurement & Design File please follow this link to our Brand Assets Bank:
As a first time user of our Brand Assets Bank you will need to register here. Once registration is completed, the right access levels will be granted. If you have questions or need assistance please contact brandassetsbank@umicore.com.
Internal poster template
If you are creating an internal poster, use the poster template that is available within PowerPoint through our template tool.