Umicore vehicles are powerful representatives of the Umicore brand. Using vehicle graphics is a good way to create an identity for fleet vehicles.
Logo placement
- Place the Umicore logo on the most prominent plain surface:
- Front and rear sections
- Side panels or doors
- Apply on a continuous surface to avoid splitting when doors open/close:
- Preferred: Right side of the window/tailgate
- If not possible: Left alignment is allowed
- Use full-color logo
- On dark vehicles, use the white version
- Maintain the exclusion zone (clear space around the logo) wherever possible
Website and contact info placement
- Depending on the type of the vehicle, the website can be used alone or with additional contact information on the back / side of the vehicle
- When used on big wagons or vans, the Umicore logo is to be placed prominently on the right side of the window/tailgate
- The website and contact info appears on the opposite side, aligned vertically with the logo according to our Guidelines
- On smaller vans all can be left-aligned to avoid splitting when doors open/close