Umicore vehicles are powerful representatives of the Umicore brand. Using vehicle graphics is a good way to create an identity for fleet vehicles.
Logo placement
The Umicore master logo (without strapline) should be placed on the most prominent plain surface of the vehicle. These include the front and the rear sections of the vehicles, as well as the side panels/doors. Ideally, the logo should be applied to a continuous surface to ensure that it doesn’t split while opening/closing the doors.
The Umicore logo must be used in full color.
On dark vehicles, the white version is to be used. The exclusion zone (minimum distance around the logo) should also be observed, if possible.
Website and contact info placement
Depending on the type of the vehicle, the website can be used alone or with additional contact information on the back of the vehicle. When used on wagons or vans, the Umicore logo is to be placed prominently on the right side of the window/tailgate. The website and contact info appears on the opposite side, aligned vertically with the logo according to our Guidelines.
If the website is used alone, use the vectorized .EPS file which is available in our Brand Assets Bank.