Who are they?
The Operative can be thought of as a skilled technical employee who works in production areas.
What does ‘for a sustainable future’ mean for them?
While employee expectations may be changing globally, ‘jobs with good reward and benefits’ still resonates with this audience. That said, they do care about where they work. They want to know that they are working for a reliable employer, and – increasingly – one who genuinely cares about their welfare. They also take pride in being part of a company that is ‘doing the right thing’.
Primary
- We value your contribution, both in terms of your technical ability and the ownership you take
- This is serious work, but we are also a people place and want to see your personality
Secondary
- You will enjoy working for a reliable, growing and global organisation
- You will have the support of management and colleagues
- The work you do will contribute to a better society and benefit future generations.
Key messages
Our messages to The Operative should emphasise Mutual Respect and Collaborative Environment.