Umicore’s Employee Value Proposition (EVP) needs to be not only forward-looking, but also grounded in truth for it to resonate with our own employees. Based on interviews and workshops from employees and research, one of the key findings is that while we may be made up of many different business units in different regions, we share a lot in terms of what we value and the way we work. The result is one global EVP and employer brand.
Our EVP is a powerful distillation of what it means to be part of Umicore, consisting of brand pillars, a brand narrative and positioning statement.
Brand pillars
Our four brand pillars identify in detail what is possible for those who work here.

Purposeful work
We are all inspired by the opportunity we have to make a better world. To work on technologies that will benefit future generations. Equally, we take pride in knowing that the successes we achieve are a reflection of the contribution we make to an organisation that is committed to being a force for good.
Relentless ambition
We are resolutely focused on pushing our boundaries and setting new standards in one of the world’s most dynamic and disruptive industries. It’s one of the reasons we are experiencing unprecedented growth as a business, and are able to provide ever-more stimulating and exciting work to our employees, plus the opportunities to develop.
Mutual respect
We value the different ambitions, different interests and different attitudes we all have, plus the different contributions we all make to our success. It all adds to our competitive advantage. Which is why we listen to each other, trust each other and strive to reward performance. It’s why we appreciate the importance of enjoying life at work and home.
Collaborative environment
We realise the benefits that come with working together, and we are proud to have built an environment in which we can all contribute. To innovate and drive our commercial success, however, we also appreciate the importance of questioning the status quo, challenging each other and building on each other’s ideas.
Brand narrative
In just a few sentences, the brand narrative explains the essence of who we are as an employer and what makes us distinctive. As you can see, it is influenced by the key messages that are present in our four brand pillars.


The positioning statement

is an encapsulation of our pillars and narrative and acts as a high-level motivating message. It talks about commitment, innovation and bettering the world we live in.
The positioning statement is not to be confused with our strapline ‘materials for a better life’.