Two graphic devices are used when creating communications at Umicore: the “Radiance” and the “Gradient-spine”.
Radiance
The Umicore visual identity features a graphic device called “radiance” to help build a unique, recognizable, and consistent style across applications. The Radiance is derived from the Umicore logo symbol.
The Radiance comes in five color versions for your flexible use, based on other elements you are using, including photographic images.
The Radiance is intended to be used as the dominant graphic device on printed covers, title pages in presentations, and behind the Umicore logo in advertisements and printed literature. Usually, a segment of the device is placed in the upper right hand of a Umicore page, screen, or slide.
- We advise that the colors of the Radiance should match with the colors of the photography (e.g. blue radiance on blue image, green radiance on green image, gray radiance on gray image)
- Gray radiance devices can also be used in the brochures to create visual separators or to establish a visual balance on the pages that are not populated with data. (e.g. back cover)
- The Radiance can also be used as a cover page design, when no photographic image is available or used
- The Radiance graphic device is not used on continuation pages in any application
- We do not encourage to use the green radiance as a cover page design because white text must not be used on lighter shade of green than Pantone 369 C
- Never use the Radiance device more than once per page
- Do not crop or distort the Radiance device when using it as a background
Specifications
- The width and length of the Radiance device are divided into ten equal parts (units)
- The middle of the Radiance device coincides with the center of the symbol of the logo
- The diameter of the outer circle of the Radiance device is fifteen times greater than the diameter of the logo symbol
- The middle of the Radiance device coincides with the intersection of the two guiding lines, which dissect the outermost guideline square
- The diameter of the Radiance device is equal to the square root of one-third of the area of the page
- The upper border of the logo in the right lower corner coincides with the end of the first unit
- The subtitle is right-aligned with the wordmarque of the logo
Gradient-spine
The Umicore visual identity features a graphic device called “gradient-spine” to help build a unique, recognizable, and consistent style across applications.
The device should only be used where color quality is assured, as in printed literature, slide presentations and advertising
The gradient goes from green (top) to blue (bottom)
The vertical Gradient-spine graphic device must be used on all brochure covers, both front (left spine) and back (right spine), regardless of topic
As design element it can be used on inside pages as a slight horizontal or vertical graphic design element
The Gradient-spine must be used on all pages of PowerPoint presentations
The Gradiant-spine is not to be used on web applications
Cover design
Specification
- The width of the Gradient-spine line is equal to one-fifth (1/5) of the horizontal unit of the page
Presentation design
Horizontal or vertical graphic design element
Measurement Details & Download Files
Please find through our Brand Assets Bank the technical specifications for the Radiance included in the Logo Chapter.
The measurement details for the Gradient-spine are included within the branding guidelines of the materials you want to create.
The Graphic Devices can be downloaded from our Brand Assets Bank.