Logo
The Umicore logo is made up of a “wordmarque,” which is the name Umicore, and a “symbol.” These two elements have been designed to bring to life our mission: “materials for a better life.”
The wordmarque is based on the Dax typeface to give optimum legibility, clarity and strength.
The symbol, coupled with our wordmarque, incorporates several ideas:
- The circular shape suggests that we are at the core of the material world
- The size of the symbol is balanced with the size of the tallest letter in the wordmarque for best visual balance. This allows more emphasis to be on the wordmarque, relative to the symbol
- The symbol has been rotated so as to create the visual effect of a company that is productive, one that is embodying progress and forward motion
- A colour gradient has also been added to the symbol to emphasize the modern, progressive look, tone and feel of the brand
Umicore Logo with handwritten strapline
Umicore also has a logo with the handwritten strapline ‘materials for a better life’. It is a simple, clear expression of Umicore’s mission. This version of the logo is used in specific cases explained further below.
Do not
- It is absolutely forbidden to break down the Umicore logo into separate elements
- Neither the wordmarque [Umicore] nor the symbol can be used separately; they must ALWAYS be used together
- Never modify or distort the Umicore logo
- Do not use the Umicore logo as a background or as a pattern
- The handwritten strapline “materials for a better life” should not be used separately
Which logo to use when
Always use the master logo (logo without strapline) for:
- Digital applications such as web, social media, Umicore Connect, or other
- For letterheads and internal documents
- For any kind of branded items incl. stationery
- For signage
- For signage and graphics for fairs & events
In general, the master logo should be always used when the logo with strapline has poor legibility.
Always use the logo with strapline for:
- The cover of all literature (e.g. brochures, annual report, etc.) in the upper right corner
- The cover slide of all presentations
- Advertising, poster & roll-up banners
Alignment
The logo has a pre-defined placement on different lay-outs, normally right aligned for all materials. Please always check the branding guidelines for the material you want to create.
In digital applications such as web, social media and Umicore Connect (intranet), the Umicore logo can be placed on the left.
Color versions
The Umicore logo is available in a series of different color versions and file formats, and they should be used according to the most appropriate purpose and harmony with the background.
The colored logo should be the first choice for white and lightly colored backgrounds.
Single-color version
The single colored versions should be used either for one-color printing or to give enough contrast for legibility and for the marque to be clear.
Two-color version / Duotone
This version is used on applications such as stationery and for cost-efficient printing. The two spot colors are the Umicore primary blue and green.
Minimum sizes - print and digital
To ensure the Umicore logos are always clear and consistent, we have also established minimum sizes for digital (pixels) and print (mm) applications. Please note all measurements are based on the width of the Umicore logo.
Exclusion Zone
To ensure the Umicore logo is readable, try to follow this guideline for free zones e.g. on signage.
Measurements & Logo Download
Please find here the measurements which include the correct placement within the radiance device. To download this PDF please visit our Brand Assets Bank.
The Logo files can be downloaded in different formats from our Brand Assets Bank.