A brand’s position in the market declares three things about the company:
- Who: the priority target.
- What: the primary benefit that customers will derive from using the brand's services and/or products.
- How: The 'reasons to believe' that deliver the brand's primary benefit to customers, via its services or products.
Master Brand Positioning Statement
For future-minded players in industries where precious and specialty metal-based materials are at the core to drive performance
Umicore is a reliable, visionary partner who develops high-performing custom solutions and provides services rooted in science, innovation, technology, quality and circularity
That enable industries to offer truly competitive, responsible and future-proof solutions
Umicore
- Is driven by principles that create sustainable value
- Has a clear vision on how to innovate in a responsible way
- Is an experienced pioneer in recycling and material technologies
- Supports customers with secure and responsibly managed supply chain
- Is open to collaborations and partnerships to create ecosystems
- Delivers on performance and quality
Key brand associations
What should come to audience’s mind when hearing about Umicore?
- Circular advanced materials
- Pioneers of clean technology
- Innovators driven by purpose
- Responsible & ethical players