The Umicore brand stands for:
Teamwork
We believe in teamwork to realize our goals. We encourage a flow of information across divisional, functional and geographical borders to make full use of knowledge and experience available to us. By working together towards shared goals, we want our people to derive pride, satisfaction and fun from their work.
Respect
We show respect for each other and for cultures, customs and values in our dealings with employees and others who have a stake in our activities. We do not compromise on occupational health and safety and act in an environmentally responsible manner.
Innovation
We believe in continuously searching for better ways of doing things. We believe that innovation is the ultimate driver for long-term profitability and growth. We are open to new ideas and ready to take considered risks.
Commitment
We believe in keeping our promises, adhering to high performance standards and continuously searching for the best solutions we can possibly deliver. We take personal responsibility for these commitments as part of our overall ownership of all the Umicore values.
Openness
We communicate openly, accurately and with enthusiasm. We provide reliable and relevant information on our activities in a timely, regular manner within the limits of commercial confidentiality. We consider interaction important and therefore have a positive attitude towards constructive dialogue with all our stakeholders.
The Umicore Brand is
Responsible
The brand reflects Umicore’s responsible approach to its financial, environmental and social performance.
Ingenious
The brand reflects Umicore’s innovative spirit in the design and development of products and processes and also in the way it conducts its business to meet its customers’ needs.
Personal
The brand reflects Umicore’s personal approach to tailoring products, services and solutions to customers’ needs, while signifying that Umicore’s approach to its customers is first and foremost through its people.
The Umicore brand is not:
Arrogant
While our brand collateral shows pride, it must also demonstrate the humility that we have in a competitive market where we continually strive to improve our offers and our approach to bring them to market.
Disorganized
In the same way as Umicore’s design, development, production, marketing and sales approaches are structured and organized, our brand collateral also reflects an organized and structured approach.
Capricious
Umicore’s brand collateral demonstrates the same rigorous scientific and logical approach as we find in Umicore’s creativity and innovation.
Unrealistic
Everything that is branded by Umicore is founded on pragmatic principles of utility and application. This extends to the images, texts and stories that accompany our branding.
Diluted
The Umicore brand stands clearly for all Umicore’s values, representing a strong and clear position.
Irrational
Our brand collateral demonstrates clear and structured thinking.
Insincere
Our messages, communications and information are founded on principles of clarity, truthfulness and sincerity.
Offensive (abusive, rude, impolite)
Umicore respects all members of the community and our brand collateral will never offend any minority or interest group for whatever reason.
Intolerant
Umicore’s brand collateral is ethical, respecting human rights and tolerating all religious and political beliefs.
Obscure
Our branding messages and information are clear and unambiguous in all cases.