Imagery, including photography, is an important creative aspect that sets the tone, personality, and perception of our brand. It ensures consistency in messaging, design elements, and communication across all channels, fostering trust and recognition among stakeholders.
This guide is a comprehensive resource crafted to equip you with the tools and insights necessary to create captivating imagery that resonates with our Umicore Brand. This guide empowers everyone to produce consistently high-quality material that effectively communicates our message.
The Foundations of our visual identity
It's essential that all imagery fully represents and is driven by:
Our mission: Materials for a better life
Our values: Innovation, Openness, Respect, Teamwork and Commitment
Our strategy: Exposing us to the right markets and applications
We believe in the power of materials technology to create positive impact on people, planet and industry. Materials that improve quality of life while respecting society and the planet.
We have broken down the types of imagery into three key elements: our materials, our people & sites and our products & services. Each have its own identity and story to tell.