In general, all the stock imagery should take into account the general guidelines described in this document. Stock Imagery can be used when we need photos of specific locations, nature scenes, and examples of the end user or applications. On the following pages, some key points to note are described when selecting stock imagery.
General
Every selected stock image must comply with the guidelines described in this document. Make sure to check every style guide in the specific category you are searching stock imagery for.
Subject
Make sure that everything shown in the stock image is relevant and correct for Umicore. Avoid selecting imagery that depicts activities that are unrealistic for our company. People shown in the image must be relevant for Umicore as well.
Graphics
Avoid using images with overlay effects.
Caricature
Avoid using caricatures scenes and portraits.
Artificial lightning
Avoid images with fake light effects.
Diversity
Keep diversity in mind.
Realistic look and feel
Avoid using exaggerated camera angles.