As a significant brand we want to connect and engage with people. The best way to communicate and create emotional connection is through storytelling and one of the best and most engaging mediums today is video.
All video content produced for and shared by Umicore should meet a number of standards, but first and foremost align with our own brand values and narrative. Always try to achieve the most appealing footage by ensuring the images are clean (clear, neat and focused) and rich (not flat, depth and pleasant to watch) with the tips included in this chapter.