Poster

Posters are a one-page execution and should align with the Group's brand and identity. Keep the material simple. It should be self-explanatory. Always ensure that the content should look and feel professional. Therefore, avoid blurred and pixelated images. 

You may find through our brand asset bank the technical specifications and a basic InDesign File. 

Use of elements

Posters should always use the Umicore logo featuring the handwritten strapline ‘materials for a better life’. The position and size of the logo, as well as the graphic devices should follow the guidelines in place.

• Blank space is important for layout
• Use imagery that aligns with Umicore’s brand
• Umicore icons can be a good way to illustrate the message

Use of fonts

• For headlines and subheadlines the font should be Dax Light. It can be left or right aligned
• All other text and information can be left aligned or justified and if necessary split into 2 or 3 columns, and the font should also be Dax
• No underlined text should be used, but the use of bold face or italics is allowed for emphasis
• Your poster should be readable so use a font size that is large enough taking into account lay-out and color — at the very least 18 pt for the text and a larger font for subheadings
• Font sizes should be defined per position (no more than 3 or 4). The largest font should be reserved for headings

Use of colors 

• The primary and secondary green and blue color palette should always be given priority as one of the main elements of the brand's identity
• Choose background and foreground colors that are contrasting and complement each other
• Make sure you use colors that are clear and legible
• We advise to use Pantone 369 C or a darker shade of green for background with white text for legibility
• The white Umicore logo may be used, especially on the Umicore radiance, but we do not encourage the use of the green radiance as a full cover page design