Animations

Animation video is often developed to explain complex and technical topics and processes in an easy manner. The benefit of animation is that there are no boundaries, except your imagination. When creating an animation video for Umicore, there are a number of key aspects that need to be taken into consideration. 

• Always use the Umicore primary colors
• Make use of the available icons or create new ones in line with existing ones
• Use existing animations as mood board for your video
• Animations should not be too complicated and kept simple. Getting the message across in a comprehensive way is what is most important
• Showcase applications where you can find actual Umicore products and services ito make the story relevant
• Base the animation on a script
• Make sure to check the script and mood board with Group Communications’ branding team

Watch an example below

3D Animations 

3D animation and imagery is an easy way to communicate complex and technical products and processes in a comprehensive and innovative way.  

Use existing images and videos to create your mood board. Colors and textures are important to keep the Umicore style so make sure you use existing videos as inspiration.

Watch an example below