Videos can be embedded in the website via a Youtube or Vimeo embed. The editor can determine a title different from the original video title on the streaming service.
The video thumbnail is automatically pulled from Youtube or Vimeo, but it's also possible to upload a image as thumbnail.
Visuals guidelines
Visit the 'Visual Identity' section of the guidelines website for general guidelines about the use of visuals and the 'Image & Video' guidelines of the website section for more specific details on the usage of visuals on the website.