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The Digital team

The digital team is part of the Group Communications & Investor Relations department, based in Brussels (Belgium). The team focuses on digital communications projects and improving Umicore's overall online presence. The team is composed of 3 colleagues:

Niek Van Lissum, Group Web Manager

  • Digital Projects
  • Digital Strategy
  • Budget
  • Umicore Tracking dashboard
  • Umicore Newsletter training & access
  • Umi Power Apps – QR codes

Maureen Gryseels, Digital Communications Officer

  • POC for questions regarding digital
  • Access & training of CMS
  • Daily support for the web
  • Invoicing

Rules for creating a website

We changed our website in 2025 to a fresher and more modern look and feel. But the main goal was to improve the consumer’s journey and interaction with our website. Our customers and the external world know us as Umicore and we wanted to reflect this. We went for a more central approach where all Business Units information was available in one main website. Therefore, the following rules have been created:

  • Creating BU website isn’t allowed anymore.
  • Regional websites are still allowed for now. Creating regional websites should have a precise objective and needs to be approved by Niek Van Lissum.
  • It is not allowed to create Umicore websites or webpages with an external supplier for any reason. All requests must go through the Digital team.

Any digital activity that infringe those rules will have to be taken down immediately.

Access to the CMS / Governance

The digital team will now solely handle the main website. The main reason is to keep brand consistency on the entire website and have equal updates regarding all topics. No more access will be given to Umicore colleagues outside of Group Communications & IR. A few exceptions can be made. Please contact Maureen Gryseels for any updates/changes or questions about the website.

How to report a bug

Create a JIRA ticket using the “bugs” category, in order for our developers to have a look quickly and provide feedback in an organized way: https://nocs.atlassian.net/servicedesk/customer/portals 

If you don’t have an account yet, please create one or contact someone that can create a ticket for you (Niek or Maureen). You need to log in via SSO.

Stay informed at all times

The Digital team posts digital updates, questions or requests, but also more urgent information such as the server downtime in this teams channel. If you are not a member of this channel yet and wish to be able to follow the digital news, please contact Maureen Gryseels.

Become a digital ambassador

Here are a few things you can do to help us:

  1. Follow Umicore on social media : Linkedin, Facebook, Instagram, X, Youtube …
  2. Contact us if you see any problems/bugs on the website
  3. Contact us if you see any necessary update to be made on the website (content/facts that are wrong or no longer up to date for example)
  4. Contact us if you have ideas/feedback about digital improvements
  5. Any digital project in mind ? contact us


A new digital project in mind ?

  1. Schedule a first meeting with Niek Van Lissum for overall discussion/brainstorm
  2. The digital team will discuss with NOCS to see what is possible and ask for a quotation
  3. The digital team will schedule a first briefing meeting with you
  4. Final briefing to NOCS
  5. The digital team will follow-up on the project and keep you updated

Digital tips

For more digital tips and articles, keep an eye out on our ‘Digital Communications’ Connect page.

A good way to be more digital-friendly is to use the right tools at your disposal. We want to tell you about a few of  them:

QR Codes

At Umicore we have a new tool to create QR codes : Umi QR codes Power App.
Read all details in this connect article

UTM Tags

It is important to measure the efforts we put in projects and campaigns. That is why we created a new tool that allows us to generate UTM tags inside our URL ‘s, in order to better track the interactions our visitors have with our website. 

This tool is also interesting to use when you create a QR code, when adding link into emails/newsletters or when providing links to external collaborators such as an ad in a journal. Read all details in this connect article

Mailcoach – Newsletter tool

We have a new and free email marketing platform available for you to create and send out digital newsletters to your list of contacts, called 'Mailcoach'. This tool will enable us to reach out to our customers, partners, suppliers and job candidates in a more coherent and efficient way. Read all details in this connect article

Use Mailcoach for newsletters

Some of you were using Mailchimp in the past, but it is no longer GDPR compliant. Please use Mailcoach instead.

 Add your videos on Umicore Youtube Channel

  1. Contact Group Communications (Valeria D’Andrea) to provide information and brainstorm together
  2. Create your video (using an external agency or not) following Umicore guidelines
  3. Think about subtitles: best option is NOT to have them on the video directly but as a separate svg file. Subtitles are not mandatory if the video is in English.
  4. Provide the .mp4 video and separate subtitles in svg file if needed to Valeria D’Andrea or Maureen Gryseels. They will upload it on youtube and give you the link.