To build a strong and consistent visual style we work with our core layout principles following our Graphical Identity - this includes the Umicore logo and its graphical elements throughout all brand applications.
Layout principles
- The Umicore logo is fixed in the upper right corner
- The logo with strapline “materials for a better life” is used for front covers of presentations and literature, graphics on fairs & events, and other publications such as posters, roll-ups and advertising
- The master logo, without strapline is used for digital applications, letterheads, stationery, large scale signage (e.g. fairs & events), signage on site, branded gifts, clothes and uniforms
- The Radiance graphic device is to be placed on the upper right corner behind the logo
- The gradient-spine graphic device is to be placed on the left side
There are measurement guidelines in every section to assist you.
You may also download the measurement guidelines on our Brand Assets Bank / Branding Guidelines Folder