For trade show participations below 20 sqm, we offer standardized system stand solutions or as an alternative mobile solutions. These smaller formats follow our Design & Concept guidelines and ensure a consistent Umicore look & feel, while keeping planning and installation effort efficient.
To ensure correct usage, brand compliance, and smooth coordination, please contact the Group Communications – Trade Shows, Exhibitions and Events team in advance. We will guide you to the most suitable solution, clarify available configurations, and oversee the preparation process.
System stand solution
We offer a System Stand solution for booth sizes up to 20 sqm. Our System Stands are based on a predefined structure with selected configuration options, combining standardized elements with a high degree of flexibility. This ensures a professional, brand‑aligned stand design suitable for smaller events.
The modular setup can be adapted to your unit’s communication goals and functional requirements, enabling a coherent and consistent brand presence even on compact stand spaces.
Layout & visitor flow
- Ensure the footprint feels spacious by using white as the dominant color for all structural panels.
The attention-flow
- Use the back wall as a singular communication surface for the main brand message. (Orientation zone)
- Place a table or a display case at the edge of the booth to bridge the gap between the aisle and the brand space. (Presentation & Conversation zone)
Asset development & information balance
- Even in smaller spaces, the "One Main Message" rule applies. Choose a headline and add basic information.
- Follow our guidelines to prepare the layout. Especially take a look at the Graphic identiy, Visual Identity and the examples and key principles within the Brand Applications.
- Apply the Umicore primary colors or the gradient color effect only as an accent.
- Keep wall information minimal; provide detailed product specifications through a digital interface or printed handouts to encourage staff-to-visitor interaction.
Mobile solutions
Mobile stands are lightweight, portable solutions for very small spaces, conferences, or events that require a minimal setup. They ensure brand consistency through graphical elements and can be assembled and transported with ease.
These stand options allow you to represent the Umicore brand when a larger booth is not feasible. By combining a few basic elements, they can be adapted to different situations while maintaining a unified brand presence.
Layout & visitor flow
- Focus on a singular, easy-to-build backdrop that defines the brand territory in a small area.
- Keep the floor space in front of the stand as clear as possible to avoid blocking visitor movement and create space that invites visitors
The attention-flow
- The entire stand acts as an Orientation zone; the headline must be readable from a distance.
- The conversation happens directly at the stand.
Asset development & information balance
- Use a high-resolution visual with a direct headline following the guidelines.
- Include the graphical block shapes to bring more complex messages.
- Take a look at the roll-up layouts.
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Avoid too much text; rely on the staff and use QR codes or brochures to handle all complex data.